Government's Be Clear On Cancer campaign goes regional!

We are delighted to learn that, under the leadership of Sean Duffy, the National Clinical Director for Cancer, there will be a regional campaign for earlier diagnosis of oesophago-gastric cancer in the North East of England for 4-6 weeks from 4 February 2014.   This is because the pilot scemes resulted in 35 extra cases of oesophageal cancer being diagnosed without undue strain on NHS resources.  The campaign will involve TV and radio advertisements plus posters and other publicity material, and we are keen to help this excellent initiative in any way we can.

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